CBC News Korea · Case Study 2022 – Present

Leading product design at a platform serving 16M+ monthly readers.

Architected a zero-to-one design system and brand identity supporting CBC News Korea's $2B valuation milestone, plus the launch of global voting modules localized for 75+ countries — designing for a platform with 16M+ monthly active users.

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CASE STUDY
Overview

TIMELINE

Oct 2022 - Present

TEAM

Engineering, Editorial, Leadership

ROLE

Lead Product Designer

FOCUS

Brand · Design System · Global Voting

Overview

Designing for international fans all over the world.

CBC News Korea is a digital news platform serving 16M+ monthly active users across the Korean global diaspora. As Lead Product Designer, I led design across editorial UX, voting modules, brand identity, and a foundational design system — work that supported a $2B valuation milestone and a global product launch.

Glad we could cross paths

I hope it left you with a bit of curiosity and inspiration

© Jenny Choi, 2026

Glad we could cross paths

I hope it left you with a bit of curiosity and inspiration

© Jenny Choi, 2026

Glad we could cross paths

I hope it left you with a bit of curiosity and inspiration

© Jenny Choi, 2026