SAMSUNG KNOX

AI & STrategy

2025

Knox Asset Intelligence

From design debt to governed scalability.

Timeline

Jan - Sep 2025

TEAM

Knox Cloud Services

ROLE

Research, Wireframing, AI Interaction Patterns

FOCUS

DesignOps & Governance

The nature of this work is confidential. The visuals below have been obfuscated to protect proprietary information. Please email me to discuss the specific process and methodologies used.

Overview

Unlocking the Research Methodologies

The slides above showcase the high-level best practices during my time at Samsung. However, the specific user testing data, raw A/B testing results, and detailed 'Agent-to-Agent' workflow diagrams are protected under NDA. I am happy to walk through my complete research framework and deep-dive findings during a scheduled interview 😊

Research & Strategy

Defining Agent-to-Agent Interaction

Enterprise AI often feels like a "black box" to the end user. My challenge was to visualize how autonomous agents communicate with each other before presenting insights. I moved beyond simple "chatbot" interfaces and mapped out core Agent-to-Agent workflows. This shifted the paradigm from manual querying to proactive reporting, where the system handles background complexity and only surfaces high-value "interaction patterns" that require human decision-making.

MULTIMODAL INTERFACES

Humanizing Complex Data Models

Raw AI outputs are often too dense for non-technical Executive VPs. I designed multimodal interfaces that seamlessly toggle between conversational summaries and deep-dive data visualizations. By simplifying these complex data models into accessible pathways, I significantly reduced cognitive load. This ensured that users could trust the AI's recommendations immediately, rather than spending time parsing raw security logs.

COGNITIVE LOAD REDUCTION

SCALABILITY & GOVERNANCE

Codifying the AI Pattern Library

Consistency creates trust. I identified and documented 10+ reusable interaction patterns that are now integrated into the wider Knox product suite. This "AI Pattern Library" ensures that as Samsung scales its AI offerings, every touchpoint — whether for asset tracking or security reporting—follows a consistent, accessible, and "human-centred" framework.

PATTERN LIBRARY

Glad we could cross paths

I hope it left you with a bit of curiosity and inspiration

© Jenny Choi, 2026

Glad we could cross paths

I hope it left you with a bit of curiosity and inspiration

© Jenny Choi, 2026

Glad we could cross paths

I hope it left you with a bit of curiosity and inspiration

© Jenny Choi, 2026