Nascar

Nascar

Case Study

Case Study

Case Study

ROLE

UX Design Intern

TEAM

1 Lead, 26 Designers, 15PMs

DURATION

Jan 25 — Sep 25

SKILLS

Figma, UXR & Testing, Product Thinking, Interaction design, Visual Design, Prototyping, Design Systems, Client Relations

ROLE

UX Design Intern

TEAM

1 Lead, 26 Designers, 15PMs

DURATION

Jan 25 — Sep 25

SKILLS

Figma, UXR & Testing, Product Thinking, Interaction design, Visual Design, Prototyping, Design Systems, Client Relations

Overview

I completed a 12-month internship which began in-office in January of 2023, and continued hybrid. I worked primarily as part of the Business and development team within the Aquanow Analytics Cloud organization.

My work encompasses an end-to-end design solutions for Aquanow dashboard editing including research, user-testing, interface design, prototyping, feature hand-off, and developing Aquanow's first functional design systems incorporating WCAG 2.0 accessibility guidelines for a more inclusive user experience.

I collaborated with product managers, engineers, and design leads during all stages of the product life-cycle from concept until beyond delivery.

Much of my work is under a NDA, but I would be happy to speak more about my time at Aquanow and the projects I worked on over a call or during an in-person interview.

ROLE

ROLE

UX/UI Design Intern

TEAM

TEAM

1 Lead, 2 Designers, 6 PMs

DURATION

DURATION

Jan 23 — Jan 24

SKILLS

SKILLS

Figma, UXR & Testing, Product Thinking, Interaction design, Visual Design, Prototyping, Design Systems, Client Relations

'Explore' was one of the main features in this application, but it was also the feature that went under the most iteration and time. Initially, I designed the map in Two-Dimension where the user scroll downwards to search planets they would like to visit. During user testing and critiques, users found this interaction boring, and felt like a lot of illustrations and interactions were flat.

To solve this issue, I designed the map interactions less linear; to give users' more variety and fun when exploring the planets. Overall, this solution gave the interface a more interesting layout, making it more visually engaging. The user can scroll around the map, explore each planets, visit to learn and select questions to ask about local businesses. This interaction changes allowed our application to be more gamifying by showing the gray area - locked planets on the right.

To ensure all elements of the app and print media follow the same design language, I developed a branding guideline and illustrations by considering icons, shape design and colour palette. I have also redesigned non-gendered clothings to align with Bye-nary's goal in helping non-binary and trans people.

This project allowed me to gain more experience in prototyping, and help to bring interfaces to life with more complex motion. Being able to adapt quickly to interface changes allowed me to develop my thinking process and workflow for collaboration between UI and prototyping.

It has helped me professionally as well, as this was a large-scale project in a short time frame. It allowed me think more rapidly, and develop more clear design decisions.

Problem statement

Problem framing

Viewer journey

NASCAR’S Current Website

Enhance Discoverability

Upon landing, visitors will see a single captivating keyword which describes each of NASCAR’s drivers. This entices viewer to hover keywords to discover more driver.

Showcase Rising Stars

Feature the line-up from one of NASCAR’s top racing series, the Cup Series, which also lead up to Daytona 500, one of the most prestigious motorsport events in the world.

Defining the Driver

Three keywords to further represent each driver’s personalities on the track, their personal life, and their hobbies.

Video Shorts

A gallery of short-form clips makes it easy for viewers to learn about the unique narratives of the driver through their interviews and behind the scenes content.

Speedometer Timeline

Using the speedometer as an indicator to guide the viewer through the history of NASCAR’s drivers. The benchmarks are indication of milestones corresponding with the year.

Career Highlights

To highlight the unique backstories of how NASCAR drivers became professional racers and to show outstanding moments from their career.

Art direction

NASCAR loading animation video

Driver’s signature animation video

Design system

Value for NASCAR & Viewers

Watch the full video!

Low fidelity to High fidelity

Low fidelity wireframe detailing the onboarding, avatar creation, interactive timeline, and explore feature. After this process, I began designing high fidelity mockup and prototyping with specific design guideline and illustrations implemented.

Copyright © 2026 Jenny Choi All rights reserved.

2:03:57 AM

Copyright © 2026 Jenny Choi All rights reserved.

2:03:57 AM

Last updated on Dec 27th, 2025

2:03:57 AM

Overview

I completed a 12-month internship which began in-office in January of 2023, and continued hybrid. I worked primarily as part of the Business and development team within the Aquanow Analytics Cloud organization.

My work encompasses an end-to-end design solutions for Aquanow dashboard editing including research, user-testing, interface design, prototyping, feature hand-off, and developing Aquanow's first functional design systems incorporating WCAG 2.0 accessibility guidelines for a more inclusive user experience.

I collaborated with product managers, engineers, and design leads during all stages of the product life-cycle from concept until beyond delivery.

Much of my work is under a NDA, but I would be happy to speak more about my time at Aquanow and the projects I worked on over a call or during an in-person interview.

ROLE

UX/UI Design Intern

TEAM

1 Lead, 2 Designers, 6 PMs

DURATION

Jan 23 — Jan 24

SKILLS

Figma, UXR & Testing, Product Thinking, Interaction design, Visual Design, Prototyping, Design Systems, Client Relations

ROLE

UX/UI Design Intern

TEAM

1 Lead, 2 Designers, 6 PMs

DURATION

Jan 23 — Jan 24

SKILLS

Figma, UXR & Testing, Product Thinking, Interaction design, Visual Design, Prototyping, Design Systems, Client Relations