Samsung Account for Business

Redesigning the landing page and sign-in flow for 500+ enterprises.

Timeline

Jan - Sep 2025

TEAM

Knox Cloud Services

ROLE

Visual Design, Branding, Illustration

FOCUS

Landing page, Sign-in flow

The nature of this work is confidential. The visuals below have been obfuscated to protect proprietary information. Please email me to discuss the specific process and methodologies used.

The Problem (Complexity)

The Friction of Enterprise Access

For 500+ enterprise clients, the login screen is the front door to the entire ecosystem. I identified that the existing sign-in flow suffered from high drop-off rates due to disjointed redirections and unclear error handling. The challenge was not just visual; it was structural. I needed to untangle legacy authentication steps to reduce friction without compromising the strict security protocols required for business-grade accounts.

UX AUDIT & HEURISTICS

Before & After

The Solution (Architecture)

Streamlining the Sign-In Pathway

I led the end-to-end redesign of the IAM experience, focusing on scalability and clarity. By restructuring the information architecture, I consolidated redundant steps and introduced clear, accessible feedback mechanisms for errors (e.g., failed SSO attempts). The new design system I established for this flow prioritized WCAG/EAA accessibility compliance, ensuring that the entry point was usable for every employee across our diverse enterprise client base.

ACCESSIBILITY & COMPLIANCE

The Impact (Business)

Designing for Conversion at Scale

In B2B, "conversion" means successfully accessing the tools you pay for. By simplifying the visual noise and optimizing the landing page layout, we significantly reduced the time-to-dashboard for users. The redesigned flow now supports 500+ enterprise clients, providing a seamless, professional entry point that aligns with Samsung's ecosystem standards while reducing support tickets related to login issues.

BUSINESS METRICS