SAMSUNG KNOX • 2025

Democratizing Data Intelligence

Reducing cognitive load for Executive VPs with a logic-driven dashboard.

Timeline

Jan - Sep 2025

TEAM

Knox Cloud Services

ROLE

UX Design Intern

FOCUS

Data Visualization & Logic

Overview

From Raw Data to Executive Strategy

Samsung Health generates terabytes of engagement data across millions of global devices. For Vice Presidents and Product Leaders at HQ, accessing this data is critical for roadmap planning. My role was to transform this raw volume into actionable intelligence. I designed a logic-driven analytics dashboard that allows stakeholders to filter complex user cohorts (e.g., 'Mobile-Only' vs. 'Wearable') without statistical errors.

Technical Constraints

Constraint: The Tableau Environment

The dashboard was built in Tableau, which offers limited flexibility for custom UI compared to React. Standard Tableau filters lacked the visual hierarchy we needed. I had to design a custom 'Global Filter' using Parameter Actions to bypass these limitations.

Before

Deep Dive: Implementing the Global Filter

By replacing standard filters with a custom Global Parameter, we forced mutually exclusive selection—eliminating the double-counting error.

THE SOLUTION

A Single Source of Truth

The new architecture unified 3 disparate reports into one master view. Executive VPs could now toggle between 'Mobile' and 'Wearable' cohorts instantly, trusting that the user counts were accurate. This reduced weekly reporting time from 2 days to 30 seconds.

The nature of my work is confidential and cannot publicly be shared. Please email me if you'd like to chat and learn more!

Glad we could cross paths

I hope it left you with a bit of curiosity and inspiration

© Jenny Choi, 2026

Glad we could cross paths

I hope it left you with a bit of curiosity and inspiration

© Jenny Choi, 2026

Glad we could cross paths

I hope it left you with a bit of curiosity and inspiration

© Jenny Choi, 2026